The World Health Organisation defines active ageing as the “process of optimizing opportunities for health, participation and security in order to enhance the quality of life as people age.” In our youth-obsessed culture, ageist attitudes are a hurdle to older people gaining access to these opportunities. Ageism describes the proportions of bias against old people and ageing. It has been found that 77% of older people experience some form of ageism every day. In fact, ageism is the most prolific form of discrimination.

2018 has witnessed a surge of movements against discrimination. The #TimesUp and #MeToo movements have been the most notable. These movements illustrate how the world has come to realise that the rights of women need to be addressed. Sexism, sexual harassment and inequality have been condoned by societies for too long.

The sad truth is that discrimination towards older people remains largely overlooked. As the wave of movements washes over popular culture, eventually ageist attitudes and practices will also come under the spotlight.

It is important for this to happen because how societies move forward without these ageist views will determine the quality of life for older people. Active ageing needs to be incorporated into a movement. A collective movement which advances the benefit of longevity for all members of society. #ActiveAgeing

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